Baki Bilişim

Corporate digital agency services: eleven disciplines, one contract

Eleven services grouped as build, visibility and scale. Each one can be bought on its own; bought together, a single team is accountable both for the structure and for whether that structure is found in search engines and AI assistants.

Last updated: 11 services · 3 groups Kocaeli, Turkey · delivered in English and Turkish

Which of your problems maps to which service?

Answer

Not every problem maps to a single service, but every problem has a starting point. Complaints about the structure itself route to the build services; anything that ends with “buyers cannot find us” routes to visibility; multi-location disorder routes to scale. The table below matches the sentences most often said inside a company to that starting point.

Sentence said inside the company → the service that is the starting point
What is being said internally Starting point
“We have a website, but procurement teams do not take us seriously.” Corporate Website
“We rank in Google, yet AI assistants never mention us.” AEO + GEO
“Mobile visitors from the trade fair leave before a page opens.” Core Web Vitals
“Our catalogue is a PDF; not one product in it is findable in search.” Structured Data + Corporate Website
“Our dealers build their own pages and the brand has drifted apart.” Dealer and Branch Network
“We published English pages for export and received no enquiry from abroad.” SEO (multilingual) + GEO
“Field and service teams still run on messaging apps and spreadsheets.” Mobile App
“We want dealers to order at their own prices, against their account.” E-commerce
“Logo, presentation, catalogue and website do not look like one company.” Brand Identity
“We do not know where to start or what is urgent.” Digital Transformation Consulting

If you have a live site and are not sure which row you are in, the free digital asset audit sets out the measured state of the site and ranks the findings by estimated business impact and implementation effort; the report contains no service proposal.

What does each service deliver, how long does it take, and how is it measured?

Answer

The matrix below compares all eleven services on four questions: what is delivered, how long it typically takes, which criterion measures it, and whose problem it solves. Acceptance criteria are written into the contract with threshold values and verified by measurement at handover; durations vary with scope and content readiness.

Scope matrix · 11 services · deliverable, duration, measurement criterion and owning function
Service What is delivered Typical duration Measurement criterion Whose problem
Corporate Website Information architecture map, design system, code base, multilingual structure, schema graph, source code handover 6–10 weeks Mobile Lighthouse Performance ≥ 95 · LCP < 1.8 s · CLS < 0.05 · WCAG 2.1 AA Marketing + IT
Mobile App iOS and Android application, store publication process, release and maintenance plan 10–16 weeks Crash-free rate · cold start time · store review turnaround Sales and field operations
Brand Identity Logo system, palette, typography, iconography, design token file, usage guide 4–8 weeks Contrast ratio measurement · token-to-code match · legibility across media Corporate communications
E-commerce Platform decision, ERP integration, product data model, Product schema, payment and logistics flow 10–20 weeks Product page LCP · cart INP · product data completeness · Product schema validity Sales + IT
SEO Technical audit, information architecture, topic cluster plan, internal link matrix, hreflang, monthly report 3–5 weeks setup, then monthly Indexed URL count · coverage errors · query-to-page match · click share Marketing
AEO Question inventory, answer-first content structure, FAQPage and HowTo schema, internal anchor architecture 4–8 weeks + monitoring Answer box visibility · citation sampling across a defined question set Marketing + content
GEO AI crawler access policy, llms.txt, entity modelling, sameAs network, monitoring set 3–6 weeks + periodic measurement Date-stamped record of brand recall and citation across a defined question set Marketing + management
Core Web Vitals Lab and field measurement setup, root-cause analysis, critical request chain, performance budget 2–6 weeks LCP < 1.8 s · INP < 200 ms · CLS < 0.05 · mobile Performance ≥ 95 IT + marketing
Structured Data Entity map, JSON-LD graph architecture, page type mapping, validation, regression protection 2–5 weeks Zero validator errors · rich result eligibility · Search Console enhancement report IT + marketing
Dealer and Branch Network Location page template architecture, multiple LocalBusiness schema, NAP audit, permission and approval model 6–12 weeks Local visibility per location · NAP inconsistency count · location page indexation rate Dealer and channel management
Digital Transformation Digital asset inventory, maturity assessment, 12-month roadmap, RACI, KPI framework 3–6 weeks Change in maturity score · roadmap completion rate · number of ownership gaps Executive management

Durations vary with scope, content readiness and approval speed; the contract fixes scope, delivery dates and acceptance criteria in writing. Work is not considered delivered until its acceptance criterion has been met.

2.5 s

The highest LCP value still counted as “good” under Google’s published Core Web Vitals thresholds. The same document sets 200 ms for INP and 0.1 for CLS.

Source: Google · web.dev — Core Web Vitals · Accessed: 2026-07-29 · web.dev/articles/vitals ↗

Why are the services grouped as build, visibility and scale?

Answer

The three groups describe a sequence: build creates the digital asset, visibility makes it findable, and scale keeps multi-location and multilingual structures in order. When visibility work has no access to the structure it depends on, it produces a list of recommendations instead of a result. That is why all three sit with one team.

Service layers diagram Three layers run from top to bottom: build creates the digital asset with four services, visibility makes that asset findable with four services, and scale keeps multi-location structures in order with three services. 01 · BUILD — 4 services 02 · VISIBILITY — 4 services 03 · SCALE — 3 services
Each layer is built on the one above it. Visibility work produces no result until it can reach the structure that was built.

Build — the four services that create the digital asset

Visibility — the four services that make the asset findable

Scale — the three services that hold multi-location structures together

For definitions of the terms used here see the digital visibility glossary; for the long-form explanations see the knowledge centre.

Which services are worth buying together?

Answer

Four combinations cover what corporate buyers ask for most often: a new launch, improving what already exists, a multi-location network and export visibility. None of them is a package, and every one of the eleven services can still be bought alone. The combinations only show which piece of work feeds which.

  1. New launch

    For companies building a corporate site from scratch or replacing an existing one entirely.

    Services included
    Corporate Website · Structured Data · AEO · where needed, Brand Identity
    Why together
    If information architecture, the schema graph and the question-and-answer structure are designed while the site is being built, they add no separate production cost. Added later, the same pages are reworked a second time and the content is rewritten.
    When it is not needed
    When your current site is technically sound and its information architecture holds up. In that case the second combination is the better fit.
  2. Improving what exists

    For companies looking for measurable gains without rewriting the site.

    Services included
    Core Web Vitals · Structured Data · AEO · GEO
    Why together
    All of them work on the existing pages and require the same technical access. Done in one pass, the pages are touched once; done separately, they are touched three or four times.
    When it is not needed
    When the platform is too old to carry the cost of fixing. Rebuilding may then cost less; the free audit report does not make that decision, but it gives a basis grounded in measurement for discussing it.
  3. Multi-location network

    For companies with dealers, branches, franchisees or many stores.

    Services included
    Dealer and Branch Network · Corporate Website · Structured Data · SEO
    Why together
    Unless location pages, multiple LocalBusiness schema and NAP consistency are built in one architecture, head office and dealers consume each other’s visibility: two of your own pages compete for the same query.
    When it is not needed
    In single-location businesses without a dealer network. Location architecture there adds more maintenance load than it resolves.
  4. Export visibility

    For manufacturers and exporters who need to reach buyers abroad.

    Services included
    SEO (multilingual structure and hreflang) · GEO · Corporate Website · E-commerce or a digital catalogue
    Why together
    A foreign buyer now often asks an assistant or a search engine first. When the multilingual structure is wrong, both the search result and the generative answer surface the wrong language version of your company.
    When it is not needed
    For companies selling only domestically with no export target in the near term.

Combinations are not compulsory and carry no discount promise; their only purpose is to stop the same pages being reworked twice. We decide which service comes first on the basis of audit measurements, not the combination.

Which service comes first in your sector?

Answer

The sector decides the order. In manufacturing, technical document access and a multilingual catalogue come first; in retail, location architecture and local visibility; in export, hreflang accuracy and citability in generative engines; in holdings, the inventory. The table below gives the recommended starting order for five segments.

Five sectors · recommended starting order and the reason for it
Sector Recommended order Why this order
Manufacturing and Factories Corporate WebsiteStructured DataCore Web Vitals Procurement and engineering buyers use the website as a shortlisting tool: if capacity, certificates and technical documents cannot be found, you drop off the evaluation list.
Retail Chains Dealer and Branch NetworkCorporate WebsiteMobile App Store finder architecture and local visibility come before campaign speed. If store data is not served from one source, the site, the app and the business profile show different information.
Franchise Networks Dealer and Branch NetworkCorporate WebsiteSEO A prospective franchisee and an end customer are two completely different buyers. If the application funnel and the location pages are not designed separately, both stay weak.
Export Industry SEO (multilingual) → GEOE-commerce When hreflang is set up incorrectly the foreign buyer is shown the Turkish page, and in generative answers the brand is not named at all. Both need fixing before traffic is bought.
Corporate Holdings Digital TransformationBrand IdentityStructured Data Inventory and brand architecture come first: while subsidiary domains, accounts and identities are scattered, no visibility work scales across the group.

To read the digital reality and the decision-maker profile of your sector in detail, continue to the industry solutions page.

Frequently asked questions about the services

Can I buy the services separately?

Yes. All eleven services can be bought individually; there is no mandatory bundle. Projects that cover only a Core Web Vitals fix, only a structured data build or only a brand identity system are within our scope.

The contract lists the deliverables and acceptance criteria of the service you actually buy, and creates no obligation for anything you did not buy.

Which services belong together?

No pairing is compulsory, but three groups produce measurable gains when bought together: a new website with structured data and AEO; a multi-location structure with dealer network management and SEO; an export target with multilingual SEO and GEO.

The reason is the same in each case: visibility work without access to the technical structure it depends on produces a list of recommendations rather than a result. See the combinations section for detail.

Can you improve my current site without rebuilding it?

In most cases, yes. Whether the current site runs on WordPress, a hosted commerce platform or custom software, a Core Web Vitals fix, a structured data build, answer-first content restructuring and accessibility corrections do not require a rewrite.

We recommend rebuilding only when the cost of fixing exceeds the cost of carrying the existing structure. The free audit report does not make that decision; it gives a basis grounded in measurement for discussing it.

How does pricing work?

We use two models: a fixed project fee for work with a fixed scope, and a fixed monthly fee for ongoing visibility and maintenance work. We do not bill by the hour.

The figure is given in a written proposal after the discovery call and the digital asset audit, together with the deliverable list, acceptance criteria and schedule. We do not publish a price list, because a figure quoted without a known scope is misleading.

How long is the contract?

Project work is bounded by scope, not by time: the contract ends when the deliverable list is complete and the acceptance criteria have been measured. The durations in the scope matrix are typical project lengths.

For visibility work we recommend a horizon of at least three months, because recrawling, indexing and citation sampling do not produce meaningful data any sooner. We do not ask for long binding commitments; ongoing work renews monthly.

Do you work with clients outside Turkey?

Yes. Delivery is remote and documented in writing, so distance changes the meeting rhythm rather than the method. Most of our international work comes from two directions: Turkish exporters selling into foreign markets, and buyers abroad evaluating a Turkish supplier.

Project language, review meetings, documentation and reporting are all available in English. How that reads from the buyer’s side is set out on the export industry page.

In which languages do you deliver, and how are contracts handled internationally?

We deliver interfaces, content and documentation in Turkish and English. Additional target languages are handled with professional translation plus our own structural review, because a translated page still needs the correct hreflang, schema and answer structure.

Contracts and invoices are issued by our Turkey-registered entity; the contract language can be English and the governing terms are agreed before signature.

The step-by-step account of how we work is on the how we work page, and every other question is answered on the FAQ page.

See the measured state of your website within five working days.

The audit is free and creates no obligation to work with us. The report itemises findings on AEO answerability, AI crawler access, lab-measured Core Web Vitals, structured data validity and accessibility (automated scan).

We work with corporate-scale, multi-location or multilingual organisations. One-off small jobs fall outside our scope; in that case we point you to smaller studios. Our own measured scores are published on the proof page.